04/11/2008
The most sexist direct mail campaign ever
Yesterday when I opened my mailbox, I pulled out two catalogs for the same book of the month club. One addressed to me and the other to my lady. Sure, it's strange that we got on a book of the month club mailing list, but that isn't the strangest part. These catalogues are actually directed to "men" and "women" separately.
While men get invited to "where a smart reader belongs," women get options for "Love & Looks," "Style & Sex," and "Fabulous Fun!"
Stay classy Double Day.
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| The boys club | Chick lit |